A privacy policy, held lightly
Six short articles. Plain language. Nothing collected we wouldn’t be happy to read back to you over the phone.
Filed · May 2026
Jurisdiction · England & Wales
Reading time · 4 minutes
Your trust is our foundation
This Privacy Policy explains how Playlux Ltd collects, uses, stores, and protects your personal information when you visit our website or make a purchase. We are committed to handling your data with care, transparency, and respect for your privacy rights.
By using our website, you agree to the practices described in this policy. If you do not agree, please do not use our services.
01
Who we are
Playlux Ltd is the data controller for the personal information you provide on this website. We are registered in England & Wales and operate from our studio in London. Our registered office address is available on request. If you have any questions about this policy or how we handle
your data, please contact our Data Protection Officer at privacy@playlux.world.
02
What data we collect
We collect only the information necessary to provide our services: your name, delivery and billing addresses, email address, telephone number, and payment details (processed securely by our payment provider — we never store full card numbers). We also collect technical data such as your IP address, browser type, and device information to ensure our website functions correctly and securely.
03
How we use your information
Your personal data is used to process and deliver your orders, communicate with you about your purchase, and provide customer support. With your consent, we may send you our newsletter and occasional updates about new collections. We analyse aggregated, anonymised data to improve our website and product offering. We do not sell your personal data to third parties.
04
Legal basis for processing
Under UK data protection law, we process your personal data on the following legal bases: performance of a contract (to fulfil your order), legitimate interests (to prevent fraud and improve our services), compliance with legal obligations (tax and accounting requirements),
and your explicit consent (for marketing communications, which you may withdraw at any time).
05
Sharing your data
We share your data only with trusted service providers who help us operate our business: payment processors, delivery couriers, and our email marketing platform. Each provider is contractually bound to protect your data and use it only for the specific purpose of providing their service to us. We may disclose data if required by law or to protect our legal rights.
06
Data retention
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected. Order and transaction data is kept for seven years to comply with UK tax and accounting laws. Marketing consent data is retained until you unsubscribe or withdraw consent. You may request deletion of your data at any time, subject to our legal obligations.
07
Your rights
Under UK and EU data protection law, you have the right to access, correct, erase, restrict, or object to the processing of your personal data. You also have the right to data portability and to lodge a complaint with the Information Commissioner’s Office (ICO). To exercise any of these rights, please contact us at privacy@playlux.world. We will respond within one month.
08
Cookies & tracking
Our website uses cookies and similar technologies to provide essential functionality, analyse site usage, and support our marketing efforts. Essential cookies are necessary for the website to operate. Analytics cookies help us understand how visitors interact with our site. Marketing cookies allow us to deliver relevant advertising. You can manage your cookie preferences at any time via your browser settings.
09
Security
We take the security of your personal data seriously. Our website uses SSL encryption to protect data in transit. Access to personal data within our organisation is restricted to authorised personnel only. We regularly review our security practices and work with our service providers to maintain high standards of data protection.
We're here for you
If you have any questions about this Privacy Policy or how we handle your data,
please don’t hesitate to reach out.