Designed for Childhood.
Crafted for the Home.
Premium soft play thoughtfully designed for modern homes, growing families, and everyday moments of childhood.
EST. 2024
A quieter way to play —
built for the rooms you love most.
Designed to live gently within modern homes, our pieces bring softness, movement, and calm into everyday family life.
Our story
Designed in studio,
loved in the living room
Founded in 2024 by two parents who wanted a home that didn’t have to hide its toys. Our first ball pit was re-cut nine times until the curve of the rim felt right under a small hand.
Today every piece is sketched in our London studio, prototyped against real toddlers, then hand-finished by a family-run atelier just outside Porto.
Eleanor & James
FOUNDERS
PLAYLUX
2024 · Spring
Studio opens in London
2024 · Autumn
First prototype, cut nine times
2025 · Spring
Atelier partnership in Porto
2024 · Spring
Studio opens in London
2024 · Autumn
First prototype, cut nine times
2025 · Spring
Atelier partnership in Porto
4.9
Average Rating
09
ITERATIONS PER PIECE
00
TOXIC MATERIALS
We make less, on purpose. Five quiet categories. Nothing else. Each refined until it can stand alone as an object in your home.
Most kids’ brands chase novelty. We chase longevity — each Playlux piece is built to survive ten years of family life, and still photograph beautifully in your fourth living room.
01
SOFT PLAY SETS
02
BALL PITS
03
SLIDES
04
RIDE-ONS
05
INFLATABLES
HOUSE PRINCIPLES
Four rules we
never break
Every Playlux piece is judged against these fourstandards before it ever reaches your home.
.01
Beautiful first
Every Playlux piece is judged against these fourstandards before it ever reaches your home.
.02
Tested by toddlers
Every prototype is play-tested for six weeks before approval.
.03
Honest materials
OEKO-TEX textiles, CertiPUR-US foam. We tell you
exactly what’s inside.
.04
Made to outlast
Backed by a 10-year structural warranty. Repair it,
hand it down.
From a single sketch
to your living room
Five months. Five pairs of hands. One piece you’ll keep or a decade. Every Playlux moves through these five stages, in this exact order.
≈ 5 months
START TO DOOR
01
Sketch
02
Prototype
Foam-blocked, fabric draped, then re-cut until the silhouette holds its line from every angle.
03
Play-test
Six weeks with real toddlers in real living rooms. We listen for what breaks and what bores.
04
Atelier
Cut on a single bias in Porto, hand-stitched, signed with a small leather tag by the maker.
05
Delivered
Wrapped in unbleached linen, hand-couriered to your door — never a brown cardboard box.
Hand-finished,
three generations on.
Our atelier has upholstered for three generations. We visit every quarter, share margins, and sign each piece with a small leather tag that names its maker.
- Cut on a single bias to keep boucle nap consistent
- Hand-stitched seams with hidden YKK zip
- OEKO-TEX certified textiles, CertiPUR-US foam
- Quarterly studio visits, shared margins
Made in World, World
BEGIN
Find your first piece.
A quiet collection of five — shipped beautifully, designed to last a decade.